HANGZHOU, CHINA, 1st December 2023

ZC Rubber is delighted to announce a new global partnership with Arsenal Football Club as its Official Global Tyre Partner. The company will have a significant marketing presence at all Premier League, Emirates FA Cup and Carabao Cup games played at Emirates Stadium starting from December 2, 2023 and continuing for the next three years.

Founded in 1886, Arsenal Football Club is a premier English football club with a rich history of success and numerous titles. Currently leading the English Premier League, Arsenal Football Club is recognized for its outstanding performance and legacy. 

This partnership provides an exceptional opportunity for ZC Rubber to showcase its tyre brands and unwavering commitment to global customers. Through captivating LED field ads, prominent presences on official social media platforms, thrilling player interactions, and official club gifts, ZC Rubber aims to effectively communicate the essence of its brands to football enthusiasts and fans worldwide. 

The company will also organize exclusive events for its distributors and partners, offering them the unique opportunity to experience the excitement of live football matches at Emirates Stadium.

This partnership highlights the company’s further ambitions for globalization, standing alongside with valued customers and partners, and dedicated to increasing its market share with premium products featuring safety, value, and excellent performance. Beyond that, the company shares a common vision with Arsenal for sustainable development towards a green and sustainable future.

Juliet Slot, Arsenal’s Chief Commercial Officer, said, “We’re thrilled to announce ZC Rubber as the latest addition to the Arsenal family. ZC Rubber is the seventh new partner we have welcomed in recent months, in addition to key renewals including our front of shirt sponsorship with Emirates. There’s never been a better time to join Arsenal and it’s great to have ZC Rubber with us on our journey.”

Henry Shen, Vice President of ZC Rubber, stated, “We are delighted to be named as the official partner for Arsenal. This partnership provides a fantastic opportunity for us to showcase ZC Rubber's tyre brands and our commitment to global customers. It is our first time to take part in this global campaign with such a well-known club in Premier League enjoying long history and high reputation. Through this collaboration such as field ads, official social media, and player’s interactive events, we aim to enhance our brand awareness in global markets. We will be together with our customers and partners and expand our market share with our premium products featuring safety, value, and excellent performance. This is our commitment to consumers worldwide.”